How to use Chat-GPT for webinar planning and promotion?

Best practice prompts for every step of your marketing webinar process.

AI is fueling a productivity revolution. Tools like Chat-GPT are increasing efficiency, unlocking creative potential and remaking workflows.

We’re going to explore how Chat-GPT can be used to improve the effectiveness and ease of hosting marketing webinars; which is crucial for teams and individuals aiming to optimize webinar engagement, expand their reach, and effectively transform attendees into customers?

The prompting framework we’ll use and more generalized prompting tips can be found here.

Use these prompts to achieve more with less. Prompts contain [placeholders] to be filled in with specific information for your use cases. Relevant context and information will improve response quality.

Webinar Brainstorming

Element	Prompt Example
Background Context	You are a marketer for [Company/Product].
Task	Create a list of 10 ideas and concepts for webinars covering [Topic] that will resonate with [Persona/Market].
Desired Output	From that list, select the 3 webinar ideas most likely to resonate with the target market and explain your reasoning. Ensure that each idea includes a two sentence summary.

Webinar Planning

Element	Prompt Example
Background Context	You are a marketer for [Company/Product]. You are hosting a webinar titled [Name] that [Describe Webinar(Audience, Topic, Platform)].
Task	Formulate a plan to host this webinar. Include a list of requirements and considerations for the marketing team to use for before, during and after this webinar.
Desired Output	Group output by stage (before, during, after).

Promotional Content

Element	Prompt Example
Background Context	You are a marketer for [Company/Product]. You are hosting a webinar titled [Name] that [Describe Webinar(Audience, Topic, Platform)].
Task	Develop a comprehensive multi-channel promotional strategy for [Persona/Market] for this upcoming webinar, aimed at maximizing attendee registration and enhancing overall visibility across various platforms. This strategy will include written content, social media and email.
Desired Output	Output as a 3 week plan.

Engagement Boosting

Element	Prompt Example
Background Context	You are a marketer for [Company/Product]. You are hosting a webinar titled [Name] that [Describe Webinar(Audience, Topic, Platform)].
Task	Create a list of 10 ideas to increase attendee engagement during this webinar for [Persona/Market].
Desired Output	From that list, select the 3 webinar ideas most likely to resonate with the target market and explain your reasoning. Ensure that each idea includes a two sentence summary and a brief overview of how to implement.

Post-Webinar Follow-Up - Thanks for Attending

Element	Prompt Example
Background Context	You are a marketer for [Company/Product]. You are hosting a webinar titled [Name] that [Describe Webinar(Audience, Topic)].
Task	Design a communication strategy to follow-up with attendees of this event. This strategy will build upon content covered in the webinar, and seek to advance attendees through the sales/customer funnel.
Desired Output	Output a 4 week plan. For each week include a blog concept and 3 bulleted ideas for email subject lines each with a 1 sentence preview text.

Post-Webinar Follow-Up - We Missed You

Element	Prompt Example
Background Context	You are a marketer for [Company/Product]. You are hosting a webinar titled [Name] that [Describe Webinar(Audience, Topic)].
Task	Design a communication strategy to follow-up with people who signed up for but did not attend this webinar. Include links to a recording of the webinar, and a 600 word, well-organized blog that outlines the main takeaways of the webinar.
Desired Output	Output as bullets.

Next Steps

To get the most out of these prompts and harness the full power of AI, consider a custom-trained GPT tailored to your company’s unique data, market, brand and strategic objectives.

MG Lynx specializes in developing tailored AI models, as well as providing implementation services to ensure your team is fully equipped to unlock the potential of this technological revolution. Additionally, we offer ongoing support and model updates — so your team is always set up for success.

More blogs from MG Lynx here.