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How can product marketers use Chat-GPT?

Top prompts for every product marketer.


AI is fueling a productivity revolution. Tools like Chat-GPT are increasing efficiency, unlocking creative potential and remaking workflows.


We’re going to explore how Chat-GPT can be used to improve product marketing; which is crucial for teams and individuals aiming to increase awareness and drive product adoption.

The prompting framework we’ll use and more generalized prompting tips can be found here.


Use these prompts to achieve more with less. Prompts contain [placeholders] to be filled in with specific information for your use cases. Relevant context and information will improve response quality.



Product Campaign Planning

Element

Prompt Example

Background Context

You are a product marketer for [Product]. You specialize in developing and executing marketing strategies that elevate brand visibility and drive product demand.

Task

Create a list of 10 potential campaigns to market this product to [Persona].

Desired Output

From this list, select the 3 campaigns that are the most likely to drive product adoption and increase product demand. For each campaign, output a brief summary and your reasoning for why it will resonate with the target market.


Product Blogs

Element

Prompt Example

Background Context

You are a product marketer for [Product]. You are an expert in writing thought leadership and product content.

Task

Create a list of 10 product focused blogs that resonate with [Persona].

Desired Output

From this list, select the 3 blogs that are the most likely to drive product adoption and increase product demand. For each blog, output a brief summary and how this blog can be repurposed across other channels.


Product Case Study Concepts

Element

Prompt Example

Background Context

You are a product marketer for [Product]. You are an expert in lead generation and content marketing.

Task

Create a list of 10 case study ideas that could be used as gated content for lead generation for [Product] that resonate with [Persona].

Desired Output

From this list, select the 3 case study ideas that are the most likely to drive lead generation. For each idea output a brief summary. Include your reasoning.


eCommerce Product Descriptions

Element

Prompt Example

Background Context

You are a product marketer for [Product]. You are an expert eCommerce marketer. More information about this product includes [Product Information(Features, Use Cases, etc.)].

Task

Create an ecommerce product description for [Product] that will effectively display the product's values and encourage purchases.

Desired Output

Output with a 2-3 sentence summary focusing in benefits and 5-8 product and feature focused bullets. Use simple language.



Features & Benefits

Element

Prompt Example

Background Context

You are a product marketer for [Product]. More information about this product includes [Product Information(Features, Use Cases, etc.)].

Task

Create a list of features and benefits of [Product] that are relevant and resonate with [Persona].

Desired Output

Output with a bold focused sentence for each benefit, with relevant features listed as bullets underneath. Number the benefits.


Develop End User Personas

Element

Prompt Example

Background Context

You are a product marketer for [Product]. More information about this product includes [Product Information(Features, Use Cases, etc.)].

Task

Develop a list of core end-user personas for [Product].

Desired Output

For each persona, list the most relevant pain points, product benefits, product features and adoption challenges for that persona. For each persona, create a list of relevant marketing channels and tactics.



Next Steps


To get the most out of these prompts and harness the full power of AI, consider a custom-trained GPT tailored to your company’s unique data, market, brand and strategic objectives.


MG Lynx specializes in developing tailored AI models, as well as providing implementation services to ensure your team is fully equipped to unlock the potential of this technological revolution. Additionally, we offer ongoing support and model updates — so your team is always set up for success.


More blogs from MG Lynx here.

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