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How can Chat-GPT improve out-of-home (OOH) marketing?

Leverage the latest tools to design your OOH campaigns.


AI is fueling a productivity revolution. Tools like Chat-GPT are increasing efficiency, unlocking creative potential and remaking workflows.


We’re going to explore how Chat-GPT can be used to improve out-of-home (OOH) marketing; which is crucial for teams and individuals aiming to increase awareness and efficiency of advertising spend. Also AI can help maximize your creative output.


Use these prompts to achieve more with less. Prompts contain [placeholders] to be filled in with specific information for your use cases. Relevant context and information will improve response quality.



Strategic Planning

Element

Prompt Example

Background Context

You are a marketer for [Product/Company]. You want to find innovative, efficient ways to allocate advertising spend. The target market is [Market].

Task

How can [Product/Company] leverage out-of-home (OOH) marketing to reach new customers.

Desired Output

Group the output by different OOH channels and for each channel, list how strengths and weaknesses for these channels and output 3 bullet point ideas for potential campaigns.


Billboards

Element

Prompt Example

Background Context

You are a marketer for [Company/Product]. You want to leverage OOH advertising to increase awareness and create new customers. The target market is [Market].

Task

Create a list of 10 ideas for billboards and large scale displays to reach this market. Consider advertising that is brief and can be easily understood by people driving and walking nearby.

Desired Output

From that list, select the 3 ideas most likely to resonate with the target market and explain your reasoning. Ensure that each idea includes a two sentence summary.


Transit Advertising

Element

Prompt Example

Background Context

You are a marketer for [Company/Product]. You want to leverage OOH advertising to increase awareness and create new customers. The target market is [Market].

Task

Create a list of 10 ideas for transit advertising displays. Consider how a QR code focused campaign could increase conversions and engagement. Consider advertising that is relevant to the context and for transit travelers.

Desired Output

From that list, select the 3 ideas most likely to resonate with the target market and explain your reasoning. Ensure that each idea includes a two sentence summary.


Digital and Interactive Screens

Element

Prompt Example

Background Context

You are a marketer for [Company/Product]. You want to leverage OOH advertising to increase awareness and create new customers. The target market is [Market].

Task

Create a list of 10 ideas for digital and interactive screens to be featured in [Location].

Desired Output

From that list, select the 3 ideas most likely to resonate with the target market and explain your reasoning. Ensure that each idea includes a two sentence summary.



Next Steps


To get the most out of these prompts and harness the full power of AI, consider a custom-trained GPT tailored to your company’s unique data, market, brand and strategic objectives.


MG Lynx specializes in developing tailored AI models, as well as providing implementation services to ensure your team is fully equipped to unlock the potential of this technological revolution. Additionally, we offer ongoing support and model updates — so your team is always set up for success.


More blogs from MG Lynx here.

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