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How can AI help marketers maintain brand consistency?

Updated: May 4

The Challenge of Maintaining Brand Consistency

In today's fast-paced digital world, marketers are confronted with the challenging task of maintaining brand consistency across a multitude of channels and different communication needs for various stakeholders. Brand consistency must be maintained across different social media platforms, email campaigns, websites, pieces of marketing content and press releases; with each requiring different communication styles, formats and strategies.

The problem intensifies as the volume and speed of content required grow exponentially. Marketers are under constant pressure to generate fresh, engaging content that resonates with their audience, yet aligns seamlessly with their brand's identity and values. This is where inconsistencies can creep in, leading to mixed messages that can dilute the brand's impact, diminish the brand’s value and confuse the audience.

How AI can Help?

Artificial Intelligence (AI) is a powerful tool because of it’s ability to generate new content, based on instructions in natural language and a training set of documents or data. These AI tools can be customized and further trained based upon information that is specific to your business, and then used to generate content that is relevant for your brand and audience. Training information for these use cases includes information about brand identity and style guides, sample content pieces, information about served markets and product offerings, and latest industry trends.

The use of a custom trained AI can be a powerful asset for helping today’s marketers maintain brand consistency, and the benefits include:

  1. Brand Aligned Content: By training AI models on your brand's identity, ethos, key messaging, and past content, the AI can develop a deep understanding of what the brand stands for. This foundational knowledge allows the AI to generate content that is not just relevant but also aligns perfectly with the brand's core values and tone of voice.

  2. Scalable Content Production: AI can rapidly produce high-quality drafts for a variety of platforms. Whether it's a tweet, a blog post, a press release, a piece of sales collateral, a video script or a product description, the AI can adapt the brand's voice to suit the specific demands of each channel, ensuring consistency in messaging across all touchpoints.

  3. Enhanced Creativity: Far from stifling creativity, AI can actually enhance it by providing informed suggestions based on a deep understanding of a company’s offering and current market trends. This ensures that the content is not just consistent but also fresh and engaging. AI can be an efficient tool for generating ideas and concepts for any type of content or communication need.

  4. Real-Time Adaptability: AI models can be updated in real-time with new information, company developments or changes in brand strategy. This allows for a dynamic approach to brand consistency, where the brand's voice evolves without losing its core identity. This also allows marketers to continue using the same prompts, with the output automatically adjusted to reflect the updated brand and company information.

How to Get Started with AI for Marketing

To begin training an AI model and ensure the project is set up for success, it's important to properly identify the problem you're trying to solve, as well as which teams have these problems, and to understand how this problem relates to your specific business objectives.

If you’re interested in training a custom AI for your marketers, MG Lynx may be able to help. We work with companies to develop, train and maintain custom AI models for marketing, communications and sales, in addition we help to train your team and integrate your AI into your workflows. If you like to have a conversation about enhancing your marketing team, you can schedule here.


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